Technology aids Summer enjoyment

Home-grown San Marzano tomatoes ripening

If you know me, you will know why I have not been writing many posts for my blog lately.

It’s Summer and like the bumper-sticker says, I’d rather be … sowing, harvesting, tending, pruning, walking, meeting friends and generally enjoying the extra joy that comes to me each day from beautiful blue skies and sunshine.

Each morning, I enjoy my espresso while I catch up on emails and tend to client files.  Later, I catch up with the tasks and errands that we all have and (here’s the best part)  wherever I am and whatever I am doing, my clients are still able to reach me.  I was a willing victim of Apple’s brilliant marketing a couple of years back and switched my Blackberry for an iPhone and my notebook computer works almost anywhere and sits inside my handbag allowing me to contact company databases etc. in the drop of a hat.  My wireless account enables me to stay in touch with everybody;  family, friends and clients.

Years ago, my market research firm was agency of record for market research for BC Mobility (latterly Telus Mobility)  and I can remember talking to Autotel and Mobiltel Users about the introduction of cellular technology into Canada and their propensity to switch to the new technology.  I conducted focus groups with consumers who found the concept interesting, but difficult to fathom.  Well … some years later, and many research studies later, here we are – totally mobile wherever in the world we may be.  I like it.  It really talks to the sense of freedom that early adopters of the technology were anxious to experience.

I love wireless technology and how it facilitates individual expressions of freedom.  If you, on the other hand,  prefer to be “wired” for your communications, that’s fine too.  Just let me know so that I communicate with you in a way that is comfortable with you.

Enjoy your Summer, whatever you will be doing and remember I am just an email, phone call or tweet away!